Academic Experience
Digital Sales Growth
Ideated and executed global campaign to drive digital sales growth, amplify current rewards program, and lead in culture with a focus on the Gen Z demographic.
Research led to the creation of a Reddit social media gifting site feature that connects to the Chipotle ordering mobile app as an extension of the rewards program exchange, a digital live kitchen cam for customers to watch their food being made in real time on the mobile app, and a branded podcast titled “Chipotle, For Real” to engage customers in the conversation of how Chipotle is cultivating a better world.
